Privacy Policy

Effective Date: 15 January 2026

Emily’s Formby is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or interact with us.

1. Who We Are

Emily’s Formby
Address: 25 Brows Lane, Formby, Liverpool, L37 4HS
Email: Bookings@emilysformby.com

For the purposes of UK data protection law, Emily’s Formby is the data controller.

2. Information We Collect

We may collect and process the following personal data:

Name, email address, telephone number, and booking details when you make an enquiry or reservation
Information submitted via contact or enquiry forms
Technical data such as IP address, browser type, device information, and website usage data through cookies and analytics tools

We do not knowingly collect personal data from children under the age of 16.

3. How We Use Your Information

Your personal data may be used to:

Process bookings and respond to enquiries
Communicate with you regarding reservations or requests
Improve our website, services, and customer experience
Meet legal or regulatory requirements

We only process your data where we have a lawful basis to do so, including contract performance, legitimate interests, or consent.

4. Cookies

Our website uses cookies to help improve functionality and analyse website traffic. Cookies are small text files stored on your device. You can manage or disable cookies via your browser settings. Please note that disabling cookies may affect website performance.

5. Sharing Your Data

We do not sell or rent your personal data to third parties. We may share information with trusted service providers such as booking or website hosting platforms, but only where necessary and under strict confidentiality obligations.

We may also disclose personal data if required by law or to protect our legal rights.

6. Data Storage and Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or disclosure. Personal data is retained only for as long as necessary for the purposes outlined in this policy.

7. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your data where there is no lawful basis for retention
Object to or restrict processing of your data
Withdraw consent at any time where processing is based on consent

To exercise your rights, please contact us at Bookings@emilysformby.com.

8. Third-Party Links

Our website may include links to external websites. We are not responsible for the privacy practices or content of third-party sites, and we recommend reviewing their privacy policies separately.

9. Changes To This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page and the effective date updated accordingly.

10. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Email: Bookings@emilysformby.com
Address: 25 Brows Lane, Formby, Liverpool, L37 4HS